For longevity sake, an important factor is accessibility to the customer base. I can’t say specifically what the next hot concept is going to be, but it’s going to be one that captures the market. What do you think are the next hot concepts in the fitness world?įirst off, I think that yoga is timeless. There’s definitely a lot more competition in the specialty boutique fitness world than there was just a year or two ago, let alone 15 years ago, when CorePower got its start. In general, I think every market is cyclical in nature, and I think we’re nearing the top of that in the boutique fitness space. What are your thoughts on the state of the fitness market today? CorePower tries to offer many options for classes throughout the week where it seems that most of our competition does not. We found very few classes in the evening and the weekends. To build on that, in some of our research we found that in the class pack herd mentality model, many of those popular teachers don’t necessarily want to teach at odd hours. We believe that the market is use to a certain way of doing its yoga and exercise, and we’re thinking about things in a different way. If we were to specifically compare ourselves to the market, I guess that we’d identify with places like Madison Improvement Club, Sumits Yoga, and LifePower Yoga. We’d say that there is a lot of competition in the fitness/yoga world living in Phoenix. Who do you see as your competition in the fitness/yoga business, and what do you believe separates CorePower from that competition? So even though we have that consistency, we have really awesome, unique teachers of our own! Our methodology allows our instructors to add, what we call their “personal brand”, to each of their classes. Additionally, on top of a consistent product and experience, CorePower does offer a unique brand in each of its instructors. People love the diversity that comes with the multiple formats (CorePower 1, CorePower 2, Yoga Sculpt, Hot Power Fusion) that we provide while still following through on that consistency. We also bring an extensive network both locally and nationally, which is a huge benefit and very popular. When you walk into a CorePower, you should know what type of workout you are going to get regardless of the studio or teacher. At CorePower, we try to provide a more consistent product across the entire platform. We are focused on building communities, and our customer base has loved that aspect of CorePower. In our initial research of the Phoenix market, we noticed that the market was more class pack based where practitioners would follow their favorite teachers around the Valley. With that in mind, I think that CorePower brings a unique interpretation of yoga to the Phoenix market. CorePower’s founder’s mission, from the beginning, was to make yoga accessible to the masses. What kind of response have you seen since entering Arizona? There’s a significant yoga scene around the Valley, so we knew there was demand, and a place for CorePower here. Phoenix is a very mature, major market and because of that it was quite attractive to CorePower Yoga. What made you, and CorePower want to enter the Phoenix Metro market? We sat down with franchisee Michael Chin to discuss future tenant expansion within the Phoenix market, what separates CorePower from the competition, and what he thinks may be the next hot concept in the fitness world. The company has three locations within the Phoenix Metro area, with studios in Scottsdale, Tempe, and Chandler. IF YOU DO NOT WANT TO USE THE COMMUNITY MATS, BLOCKS, RESISTANCE STRAPS PLEASE BRING YOUR OWN.CorePower Yoga has established itself as one of the premier yoga studies in the country, with more than 160 locations in 22 states. PLEASE BRING HAND SANITIZER TO CLASS FOR YOUR PERSONAL USE. Beginners are welcome and no previous yoga experience is needed. These exercises will safely improve flexibility, strength and balance and will help to maintain mobility, without the impact and stress of traditional exercises. The exercises are specifically designed and sequenced for those who want to stay healthy, keep moving and maintain their independence as they age, as well as for those with limited mobility or movement disorders. This is followed by a series of standing poses, using the chair for support in standing and balancing, when needed. The chair is used in sitting postures to help stretch and warm up the body and open the shoulders and neck. Practice yoga using a chair instead of a mat! This class is designed for those who want to take a yoga class, but have difficulty getting up off of and down onto the floor.
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